| Intellectual
Property
Intellectual Property law concerns protected rights relating to patents,
copyrights, trademarks and trade secrets. Responsible parties dealing with electronic
publications should obtain a sufficient amount of legal knowledge to protect the
Intellectual Property rights of their customers and others, as well as their own.
Copyright
Copyright is a form of protection provided by the laws of the United States (title 17, U.S. Code) to
the authors of "original works of authorship" including literary, dramatic,
musical, artistic, and certain other intellectual works. The Copyright Act generally
gives the owner of copyright the exclusive right to do and to authorize others to reproduce
the copyrighted work. Visual works such as web pages and their elemental textual and
graphic material are protectable under the Copyright Act. Important original works should
be protected by registering copyrights with the U.S. Copyright Office.
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Trademarks
A trademark/service mark is either a
word, phrase, symbol or design, or combination thereof, which identifies and distinguishes
the source of the goods (or services) of one party from those of others. Normally, a
trademark for goods appears on the product or on its packaging. Example: Coke® is a
registered trademark of The Coca-Cola Company for soft drinks. A service mark normally
appears in advertising for the services. Example: McDonalds® is a registered
service mark of McDonald Corporation for restaurant services. Serious
business persons should protect their trademarks and service marks by registering them on
the appropriate state or federal register.
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Trade Secrets
A trade secret is information that has economic value and gets that value because it is
not generally known to the public and where efforts have been made to keep such
information secret.
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Future Topics
Privacy
Negligent Misrepresentation
Defamation
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